St. Moritz is deservedly one of the most famous holiday destinations in the world. Its very name evokes a cosmopolitan world of stylish sophistication and class. It is completely unique in that it not only sits amongst some of the most stunning scenery in the world, the incomparable Upper Engadin Lakes District at 1,856 metres above sea level, but it was here that the idea of winter holidays was first conceived. Visitors coming to benefit from the healing waters of St Moritz’s mineral springs have been coming for 3,000 years and the pioneering spirit that created that tourist trade went on to produce the world’s first electric light, Switzerland’s first electric tram, and notably the first ski school. Little wonder then that it has been home to the Winter Olympics on two occasions!
Not only does this Alpine village boast truly exceptional sporting facilities, it hosts fabulous cultural events and its leisure facilities are world-renowned. In St Moritz you can indulge yourself after a day of sporting endeavour by visiting one of the numerous award-winning restaurants, first-class hotels or exclusive boutiques. It is also blessed with wonderful Alpine sunshine, and on average the sun shines on 322 days of the year. Indeed the St Moritz logo is the sun (which replaced the previous snow rabbit symbol in 1937) which has been used for nearly 90 years making it the first geographical location in the world to have its own trademark and is the oldest tourism logo still in use.